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Last week, Standard Life announced that they would have to leave Scotland if the country went independent. That day, the social media support for a ‘Yes’ vote dropped by 55% at a time when general buzz was on the up. Joshua Lachkovic explores the correlation between voting, polling and the Scottish Referendum.
Total tweets on day 1: 214,116 (with 132,415 on the hashtag)
Top mentioned tech topics:
Science – 2,288
Bill Nye – 1,414
Wearables – 1,164
Edward Snowden – 1,000
Party – 5,888
Neighbours Movie Meetup – 1,651
Day three at #SXSW carries on in the same vein to the previous days with just a few topics gaining significant dominance. SXSW Interactive saw a lot of science tweets on day three, and in particular a lot of mentions around Bill Nye’ speech. The wearables trend picked up 1,164 mentions, as health began to pick up momentum and once again Edward Snowden received 1,000 mentions.
Yet the real story of SXSW is in the networking (or partying) as the term ‘party’ received nearly 6,000 mentions on Sunday alone.
Commenting from SXSW, Hotwire’s group CEO Brendon Craigie, added:
“Digital health and wearable tech are taking centre stage at SXSW, moving from rapidly emerging trend last year to established category this year. The number of people who have parted with their cash and are wearing Google Glass is one example of the wearable trend and another being that DNA testing player 23andMe’s CEO and co-founder Anne Wojcicki was selected as a keynote for this year’s conference.
“It did felt like Sunday was the day when the Interactive element of SXSW bled into to Music element, so it is not surprise to see party topping the list. RetailMeNot’s Hometown Hanover Cure was a personal favourite combining networking, music and an array of post hangover food and beverages.”
“Finally the other sub-plot to the SXSW storyline that I’m seeing in 2014, is a much greater sense of ambition on the part of tech entrepreneurs wanting to change the world by looking to revolutionise entire industries. Glenn Kelman, CEO of Redfin, talked of how there is both the capital and the confidence from investors following the success of people like Telsa, Uber and Nest, to think about how technology can be employed to revolutionise entire areas of life rather than be bit part players.”
Stats were collected from Hotwire’s Insights & Analytics. Check back tomorrow for more.
Where was the Bitcoin transaction tax dropped? Who are the new British digital health startups on the scene? And what meme did David Cameron help create this week? All that and more in This was the week that was.
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