Hotwire, the global integrated PR and communications agency, today announced its first exclusive affiliate partnership with Dutch agency Yellow Communications. Having worked closely together as non-exclusive affiliates since 2009, the two consultancies have established an excellent foundation for this agreement, which sees Yellow Communications becoming exclusive partner to Hotwire in the Netherlands and Belgium. Shared clients between Hotwire and Yellow Communications already include Attachmate, Cordys, Sophos, and Western Digital.
Prince Charles makes two appearances in our news roundup this week. And as ‘This was the week that was’ goes to web, we learn how David Cameron signed off his text messages to Rebekah Brooks…
![Just 17% of Facebook’s user base is from the US [Infographic]](http://interactive.hotwirepr.com/blog_global/wp-content/themes/hotwire/images/the_wire_button_spotlight.gif "Just 17% of Facebook’s user base is from the US [Infographic]")
This infographic from one of our clients reveals some interesting statistics about the global reach of Facebook.
Importantly for digital marketers, despite Facebook’s main operations residing in America, just 17% of its users live there. This means that global brands are fast chasing the other 83%.
Without much further ado…
It was revealed this week that Facebook are trialling a new feature that marks a significant shift in its business model.
That feature – ‘pay to promote’ – allows a user to make one of their own status updates a ‘highlighted’ post, much in the way that trending newspaper articles now appear in your feed.
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