Spotlight

by Fiona S

With CES 2012 almost over and February fast approaching, MWC fever is starting to set in at Hotwire. The biggest event of the year for anyone in mobile or telecoms PR, the exhibition in Barcelona sees 50,000 senior mobile leaders from 200 countries coming together to discuss the trends and developments in the space. As we begin the countdown to MWC 2012, what are we doing to prepare our clients?

By this time you most probably have all the logistics sorted – the team is decided, flights and accommodation booked, and passes for the show arranged. With any luck, you have a plan in place detailing who your spokespeople are, what messages they will be conveying and what overall results you are hoping to achieve from the show. With the basics arranged, now is the time to start work on the finer details.

So, what should be on your MWC checklist this month?

News: MWC is a crowded and noisy event with all brands vying for attention. What is your big news for the show and do you have any customers willing to support your claims? Customer references speak volumes when it comes to coverage.

Perfect your pitch: With media and analysts receiving hundreds of calls in the run up to MWC, why should Rory Cellan-Jones @bbcnews speak to you? Decide on three key messages for the show that will make your company stand out from the crowd.

MWC Show Daily: The freelancers and editors writing for the Show Daily will soon be announced. The sooner the team receive embargoed press releases, the better chance you have of inclusion so start sending now.

Social Media: With social media platforms often the first port of call for news and key trends at technology events, how will you be making use of Twitter, Facebook, LinkedIn, Google+ or Foursquare this year?

Now all that’s left to do is navigate the plethora of networking events on offer, and why not kick start by attending Hotwire’s pre-MWC drinks reception, where Ewan Macleod from the Mobile Industry Review will be joining us to share his last minute tips and tricks.

When: 25th January 2011, 6.00pm – 8.30pm
Where: Zebrano Bar, 18 Greek Street, Soho, W1D 4DS
Please RSVP to fiona.stevens@hotwirepr.com or call 020 7608 4697.

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