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Three recent stories I’ve seen have struck a chord with me. The first was when a colleague highlighted that UK retailer Topshop are using Google+ at the core of its new social media strategy.
The whole campaign is catered in the lead up to London Fashion Week, when live on Google+ you will be able to watch the catwalk from the model’s perspective as they are fitted with HD micro-cameras. In the lead up to that, you can start following the models you like now.
Incidentally, the Topshop Google+ page is currently in 864,000 circles. By comparison, the Facebook Topshop page has 3.2 million likes. Quite a difference – but not nearly as much a difference as one might think, especially if – as the cynics try to remind us – supposedly no one uses Google+.
The second story that caught my eye was on the Google+ effect on breaking news. News was breaking yesterday about Chris Dorner and Google+ results appeared in the top handful of search results for a lot of the day. Considering this was the most searched for news story of the day, that’s really quite interesting.
Google has made it a necessity for the SEO community to be a part of Google+, but recent efforts – high-street retailing and breaking news – bring the network into the mainstream. Although, considering the numbers currently following Topshop on there, perhaps it already is – just no-one is talking about it.
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