Industry
Yesterday, Mark Zuckerberg revealed Graph Search for Facebook. Response has been mixed online with many disappointed that the proposed social search engine won’t do more. Here’s what people have been saying.
What does it mean for brands? Increasingly we will need to look way beyond SEO / search engine optimisation – something intrinsic to most brands with a presence online. We will need to look at SSO: social search optimisation. How can you get yourself and your products talked about in social search now that Graph Search is joining the party.
Drew Benvie, Hotwire UK CEO, takes a look at what the Facebook Graph Search means for brands.
William Henderson in the Telegraph is skeptical, especially regarding Zuckerberg’s desire to create a social experience with those you may not usually interact with,
No matter how many times Facebook uses an algorithm to suggest we add a friend of a friend whose pictures have appeared in our news feed, the squirming discomfort of pretending not to know anything about them when we actually meet them is always preferential to revealing otherwise.
Mashable have been very keen with the praise that it is Facebook’s greatest innovation, but as FreshINFOs writes, it may be brilliant “but it’s no challenge for Google.”
About Joshua
Joshua Lachkovic is the digital marketing executive at Hotwire, writing on technology, politics, communications and the wider industry. He tweets @JoshLachkovic.
Related Posts
Back to other stories.
Tags: Drew Benvie, Facebook, Graph Search, graph search for brands
PR PR Agency Public Relations Public Affairs Digital Global Telecoms Technology Marketing Services Cleantech Public Sector Media PR Agency Energy and Industrial
