Play and win
We’re a serious business and we have responsibilities. But to us, play is fundamental to how we deliver success. The play we’re talking about isn’t just about having fun. It’s about having a focus, being competitive, but being inventive with it. You cannot have play without a target to aim for.
When we play we try things out. We improvise, we’re bold, take on new roles, imagine what would happen if we possessed new capabilities or behaved differently.
But it’s never about simple silly play. How we do things has our four-step structure behind it. Simple silly play on its own doesn’t lead to innovation. When we play we throw away what doesn’t work and build on what does. The best ideas emerge out of a process that involves a variety of players who trust one another, working intelligently together, toward a specific goal.
It’s about experimenting and challenging each other to find fresh ideas that make a real difference. It’s about learning – the kind of learning that allows you to navigate unknown areas, make unusual connections, and achieve new goals in unforeseen ways.