Blog

by FionaS

According to the Deloitte Fast 50, London is now home to more of the UK’s top technology firms than ever before – exciting news for a PR agency operating in the tech space.

Ranking the UK’s fastest-growing technology companies, the survey found that more than half of the leading firms are based in London and 12 of the top 50 are Internet firms. Given the challenging economic climate within the UK this is encouraging news for both technology companies and those that work with them. David Halstead of Deloitte commented “the recession has hit companies outside London quite hard, but companies in London seem to be doing very well.”

Who knows, perhaps one day London will rival Silicon Valley in its contribution to the technology sector!

By @drewb

In the middle of busy season, this week appears to be busy week. I travelled to Manchester to present at the SomeComms awards, just one of the digital industry awards taking place. A full house, plenty of consumer brands and hot agencies were there, but the most striking observation was that the innovation came from a different place in the comms field – almost entirely it came from the public sector. Read more

By Eleanor A

Announcements from Facebook over recent weeks about changes to the timeline, the introduction of the ticker and the integration of various applications such as Spotify, have had Hotwire Towers’ teams, clients and media friends and family thinking lots about what lies ahead.

As we have a number of clients in the media and marketing space, we have been thinking hard about how these changes affect how brands communicate with their fans on Facebook. As many people don’t understand how Facebook rates and ranks content and interactions in their personal newsfeed, let alone how this (and the changes to this) would affect brands, we thought we’d write a post about what it all comes down to: EdgeRank.

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by @drewb                           

There are a bunch of little social media shortcuts I use on a daily basis to make the most of the time I have available to do everything. They aren’t really trade secrets, but writing this helps me answer properly the question: “how do you find time for it.” This is a run-down of some of the newer things I use, and some of the shortcuts and ways I use some of the older social media systems.

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This month we’re thrilled to be starting work with McAfee, the world’s largest dedicated security company. Hotwire will be the UK agency of record working across McAfee’s entire consumer, channel and enterprise product portfolio.

Across the agency, we are particularly excited about the diverse brief which will extend across our consumer and business facets, building awareness for the digital consumer, and positioning McAfee as a thought leader in enterprise software security. A central pillar of the campaign will be highlighting McAfee’s leadership in mobile security and the technology benefits of security on chips in partnership with parent company Intel.

A fantastic opportunity to focus on integrating social media and traditional PR, we can’t wait to get started!

By Morgan E

It’s official: PR-wise, tech/digital is the top place to be. According to new research from The Works published in PRWeek today, PR professionals in the technology/digital sector are the most content. And in case you’re interested (and just to get the shameless plug out of the way at the outset), Hotwire has been named the ‘hotshot’ agency in the trendy tech sector.

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by @drewb

Here at Hotwire towers people we talk to often ask questions about the size and scale of all the media we deal with, and currently none more so than Twitter. Well, for the eagle-eyed, you may have seen that Twitter’s CEO Dick Costolo has been giving a talk to staff on the current size and scale of Twitter, along with some pointers as to the future direction of the social network. Twitter’s comms team has been tweeting the highlights and we thought a summary would be useful to share.

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By Daniel N

The dust may now be settling on the August riots but the lively debate around the part that social media played in last week’s disturbances is one which continues to resonate across the news agenda. Facebook, Twitter and RIM have all faced questions over their supposed ‘role’ in the riots and the four year sentence handed down to two individuals who used Facebook as a platform to incite rioting and looting is the latest development within this sub-narrative. Read more

By Andy W

Last week saw yet another momentous occasion for Hotwire – the official launch of our global affiliate network.  Comprising the leading agencies in their regions, Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India), our affiliate network now ensures we can meet the demand from our clients for a multi-regional or truly global service.

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