Hotwire | What it all means: Consumer Protection from Unfair Trading Regulations 2008 - Hotwire

By Joshua Lachkovic

by Drew B A recent change to UK media law that affects digital media and online PR has had some of our clients asking for a bit more information, so we’ve been reading up on it to make sure we know where we all stand. The law is called the Consumer Protection from Unfair Trading Regulations 2008, and the full 48-page legalese on the new law itself is available online here. It came into effect on 26th May makes a certain practice of ‘fake blogging’ against the law. What used to be just a faux pas is now more than just that. In plain English, the law means that organisations should not pretent to be consumers. So things like paying people to blog about how great your product is, a surprisingly common practice, or forum and chat room massaging, is stictly a no no. For further reading on this, check the BBC’s take on it. It’s a balanced piece and good overview. We’re all still figuring out what this means so we’d like to hear what you think too.

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